Hyundai Australia has announced it’s axing the Ioniq hatchback range locally, as it pivots the focus of its Ioniq branding to all-electric powertrains.
Not to be confused with the newer Ioniq 5 hatchback, a Hyundai Australia spokesperson has confirmed the brand is discontinuing the Ioniq hybrid, plug-in hybrid (PHEV), and electric after around four years on sale.
Hyundai dealers have taken their last orders of the Ioniq ahead of final vehicles arriving in the second half of 2022.
A Hyundai Australia spokesperson said the brand will continue to offer the Kona Electric, as well as hybrid and PHEV powertrains in other models.
On the hybrid front, Hyundai still plans to introduce the larger Santa Fe Hybrid SUV locally in the second half of 2022, following it being delayed twice previously.
The Tucson and Kona Hybrid models on the other hand, still haven’t been confirmed for the Australian market.
Hyundai also already offers the Tucson and Santa Fe with a PHEV powertrain in other markets, but these are still not confirmed for the Australian market.
The Korean automaker has recently been working on bulking up its Ioniq range of all-electric vehicles. This kicked off with the Ioniq 5 that first touched down on Australian soil in 2021.
Hyundai also has an Ioniq 6 electric sedan and Ioniq 7 electric large SUV in the works, with both confirmed for the Australian market.
The Ioniq 6 is set to launch in 2022 and the Ioniq 7 will launch in 2024.
Spied prototypes of the Ioniq 6 have been previously reported and the Ioniq 7 was recently previewed with the Seven concept.
The discontinuation of the Hyundai Ioniq locally follows the axing of the Toyota Prius, which kick-started the petrol-electric hybrid revolution.
Up until April 2022, Hyundai has sold a total of 333 Ioniq hatchback models. It outsold the Toyota Prius (26 sales), but was outsold by the newer all-electric Ioniq 5 (163 sales) and the Kia EV6 (193 sales).
Although both the Hyundai Ioniq and Toyota Prius are now discontinued, hybrid vehicle sales continue to break sales records.
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